Put the customer needs front and centre!

There is a simple principle for generating more revenue with existing and new customers: understand and meet the customer needs. We interview your existing and potential customers systematically and personally. By doing so, we tap new potentials and customer groups and secure your strategic market decisions. We acquire new clients with you or on your behalf using a systematic and transparent ten-step sales process.

Customer strategy

  • Customer analysis and segmentation
  • identifying customer needs
  • defining target groups
  • formulating customer strategies

clear strategy

Customer marketing and acquisition

  • Customer acquisition
  • marketing strategy and action planning
  • customer experience
  • customer benefit
  • performance-related B2B sales support

more revenue and new potentials

Customer Relationship Management (CRM)

  • Customer surveys
  • after-sales management
  • complaint management
  • cross-selling and up-selling
  • retention marketing
  • key-account management

more customer focus

Organisation, processes and controlling

  • Measuring performance
  • cost and effort of  acquisition and CRM
  • monitoring client development and value
  • sales forecast and sales cockpit
  • sales process management

controlling costs and performance

Case Studies

Risk portfolio management

Development of a reporting tool to manage lost receivables more
Schoen + Company - Case Study Lekkerland I
»It is not enough to get to the river wishing to catch fish; you also have to bring a net.«
From China
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